Pinoy Chef Korea - Distinctly and Artistically Filipino

Pinoy Chef Korea - Distinctly and Artistically Filipino
Authored By David Tan

Name: Belgium Riomar Villanueva

Location: South Korea

Filipino Artist Profile: Belgium Riomar Villanueva

It’s never easy finding a new home miles away from the one you’ve grown accustomed to. You need to learn new things and work harder than the rest to survive. For Belgium Riomar Villanueva, that’s been the challenge and even more as he built a new life in South Korea. But even though that’s the case, he has never forgotten who he is and where he came from. This is how Pinoy Chef Korea was born. Now, it serves as Belgium’s wonderful way to express his art and pride as a Filipino. Discover more of his journey below.

How did your journey as an artist begin?
It began actually when I was doing Youtube videos a while back. I then started to make designs for my merchandise to accompany my videos.

How did you come up with Pinoy Chef Korea for your brand name?
I’m a Filipino chef here in South Korea, so I came up with Pinoy Chef as my brand name.

What is your favorite subject to create, and why?
Any subject that involves food and anything that involves Youtube videos.

How would you describe your style as an artist?
Most of the designs I make are about food that Filipinos love. This is true, especially for OFWs because we miss homegrown Filipino food so much. I also make designs that are related to the Philippines and the culture back home.

Every Artist has that one creation they're proud of the most. For you, what is that piece, and why?
I’m proud of the logo I designed for Pinoy Chef because it represents my brand as an artist.

What are the struggles you constantly encounter as an Artist?
I constantly struggle to make my designs more appealing to people. At the same time, I sometimes have a hard time determining the specs of my designs and how to ensure that they are high-quality.

What is the most important achievement you've accomplished as an Artist?
I find people I don’t know discovering my work and being happy with them so fulfilling. Moreso when they purchase my merch too. That’s an achievement I’m really proud of.

What are the strengths you possess as an Artist?
I am well-versed in using various tools to create art. I spent a lot of time practicing them and mastering their use. These tools also include those that help me create wonderful videos for my Youtube vlog.

What do people say about your designs?
The most common reaction I get when people see my work is that they think it’s nice. What’s great is that when people see the designs on these shirts, they will instantly know how proud we are as Filipinos.

How do you handle criticism directed towards your work?
Being criticized is normal and there’s nothing new to it. It’s something that helps me improve my work.

Are you more comfortable working alone, or do you prefer being a part of a group?
I prefer being alone when doing my work. With a group, there are lots of ideas being thrown around. Sometimes, the result is better, though.

Do you have any advice for talented individuals who are about to start their respective journeys towards becoming an artist?
The important thing to remember, when becoming an artist, is that you should start as soon as possible. If you start now, you are going to learn right away and improve. You’ll be doing these things while you’re being passionate about art.

How did you know about Merchiful, and why did you choose it as the platform of your designs?
I discovered Merchiful while I was browsing through Youtube. As an artist, I became instantly interested in what the company offers. I was actually searching for a service just like that so I can cater to my audience in the Philippines. I liked the service and applied for it right away.

What can Merchiful customers expect from you in the coming weeks ahead?
Merciful customers can expect more designs that are centered on Filipino food from me soon. Just check my page for my new work soon. 


No matter how far you may be, there’s always a part of the Philippines calling out to you. Wear your love for the country by checking out Pinoy Chef Korea on Merchiful and find out how awesome his designs are. You can also check this artist out on these different social media platforms.

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